A fictional ad campaign for a fictional app that aims to to reconnect people with their food and where it comes from
After looking into food production and consumption we were struck by how a culture of abundance has led to a culture of disconnect, especially in an urban setting
We are becoming increasingly disconnected from our food and where it comes from, prioritising convenience over transparency, ethics, seasonality & locality
NOSH is a social network with an urban community garden feature, a map feature guiding you to local growers and foraging spots and a livestream communication feature for farmers - reconnecting you to nature, to your community and to your food
NOSH facilitates these connections, fosters these relationships and is a platform for communities to come together and connect through food
The ad campaign provides a new, refreshing take on food advertisement and grabs attention through humour and witty slogans
The aim of the campaign is to generate interest and to undercut the politics that comes with disrupting the food supply chain as it stands today
It serves to give NOSH a stand out appearance that makes it more memorable than other sustainable products
Conor Bailey | Sam Hannigan | Rachel Mulqueen | Eimear O'Keane
